For more than three decades I've worked at the intersection of media, sport and business — as a journalist covering the NHL from Los Angeles, as the founder of Finland's first privately-owned commercial talk radio, and most recently as the operator of a Finland–Spain consulting practice on the Costa del Sol.
BarLegal exists because the same gap appears in every conversation with venue owners in Spain: they want La Liga on the screen, the big international match on demand, and the right music behind the bar — and there is no single, clean, legal counterparty to give them all three. Meanwhile rights holders, composers, performers and producers see a Spanish hospitality market they cannot reach venue by venue, and royalties that should pay them never arrive.
BarLegal is the bridge. We hold the mandates for what we license directly — La Liga, Liiga/Mestis, commercial music. We sign the venues. We deliver the broadcast and the music, on one bill. And we make sure every venue knows exactly what it separately owes SGAE, AGEDI, AIE and the rest — even though that payment relationship stays directly between the venue and each body. One operator, one clear guide, one accountable counterparty — for rights holders, for venues, and for the regulators that sit between them.
We are working with XVI Sports for Finnish ice hockey, with BarTV for La Liga, and with Soundtrack Technologies for commercial music. Our technical delivery partner for Liiga and Mestis is Feelment/Viihdeväylä Oy — Finland's largest Liiga distributor for bars. The licensing infrastructure is built. We are now onboarding our first venues — and the earliest ones get the best terms, before the wider rollout.
