Every BarLegal venue gets two things on top of licensed sport: an interactive layer your guests can join on their own phone, and an analytics engine that turns what happens in your venue into money and insight you can act on.
Behind BarLegal sits Mesatech's real engine: an AI-driven analytics platform, built over the last 18 months, that turns a venue's screens and its audience into measurable revenue.
While the match plays, guests are invited — never required — to activate offers on their own phone. In exchange for the deals they receive by SMS and email, they choose to share what they're happy to share. Every interaction is opt-in, consent-based and fully compliant with the GDPR and EU data-protection law.
The venue gets something it has never had: a clear, anonymised picture of who watches what, when they order, and what makes them come back — and the tools to lift the average check with it.
Get your bar, restaurant or hotel licensed before the season starts — early venues get the best terms.